Nike Organix

Nike Organix was the result of a hypothetical classroom project to develop an extension of an existing brand. This extension had to be specific to the Indian subcontinent.

India, the motherland of a newly revived Yoga revolution. A land where the value of naturally grown fibers has only increased through the centuries. An aesthetic that is not age-restricted like the bright and fitted workout wear of today. For all those who believe less is more.

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